Moreover, the sample group was demographically limited. The survey was intended to focus on this limited group as these individuals form a large component of the target market for private school education. However, the survey results could potentially have been stronger had the survey been expanded to cover all of the target market. An even stronger survey would have included those whose children have already been through the education system. The survey as presently constituted essentially focuses on potential outcomes, rather than actual outcomes. This is because the end result of education is not fully realized until later in life - grades and childhood ambitions are merely precursors to the final outcome.
The questionnaire is only somewhat reliable. The structure of the questions renders it difficult to determine the actual benefits of SGPS education. The quantitative measure - grades - is not wholly indicative of benefits. This is because private schools have a direct cost to the parents, and the parents desire high grades as an outcome. For a private school to award high grades may be more related to the desire to retain business than to the actual achievement of the child. A more accurate measure of the benefits would focus on the achievement level of the child upon leaving the K-12 system. The qualitative component of the survey lends it better reliability. Focus and ambition are two major...
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